Martech

NOVEMBER 11, 2022

B2C digital marketing strategies. Content marketing is among the most important and effective B2C digital marketing strategies today. Defined as marketing focused on creating and distributing online content (i.e., The digital experience platform (DXP) category features vendors who offer some or all of these solutions.

Digital Asset Management 112

Digital Asset Management Work Management Marketing Management Digital Experience Platform 112

Martech

DECEMBER 27, 2022

“Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee. This need to adapt quickly will also lead to adopting low-code customer experience (CX) processes. Email verification and mobile optimization.

Enterprise Management 95

Enterprise Management Digital Experience Platform Organization Marketing Management 95

Martech

SEPTEMBER 16, 2022

The Content Marketing Institute’s (CMI) official definition of content marketing is: “A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 91

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 91

Valasys

AUGUST 14, 2019

Cloud-first headless CMSs are built with a multitenant cloud model at their core & their vendors promote Software as a service (SaaS). There are multiple vendors in the market. Enhances the Digital Experience Platforms : . The technology being provided will differ from one vendor to the next.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. The web technology vendors commerce tools & Content stack are also owned by the Insight Venture Partners.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69