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Content Rules: Secrets of Writing Compelling Content

Writing on the Web

How can you introduce storytelling into your marketing mix? Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. How can you make your writing interesting, more like a good movie or book? Compelling. Entertaining.

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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

In the World Wide Web, there often seems to be no rules. But without context, without drawing a picture for them through storytelling , they won’t take any action to further the relationship. Content Rules: Insight and Originality Attracts Clients. But that’s not true. It’s how it works to produce results.

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Content Marketing Tips: Find Your Online Voice

Writing on the Web

In her office, energy and creativity were stifled by rules and regulations. Three books I highly recommend to get you started: Content Rules by Ann Handley and CC Chapman. Content Rules: Insight and Originality Attracts Clients. She was determined to not let that happen to others. Personality Not Included by Rohit Bhargava.

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