Brain-Based Blogging: The 4 F’s of Action
Writing on the Web
AUGUST 30, 2010
Why do you think GoDaddy uses pictures of racing star Danica Patrick on their site to sell domain names? Your content needs to grab readers’ attention and hold it long enough to get people to trust you and take a desired action. Filter this question through these four questions and you’ll come up with four good reasons!
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