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B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

This is especially important if your looking at longer-term decision making. Traditionally this was relatively simple – less choice, accessibility and transparency made price a key differentiator of perceived value and customer loyalty. How are they tailoring their marketing mix to deliver superior value?

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B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

This is especially important if your looking at longer-term decision making. Traditionally this was relatively simple – less choice, accessibility and transparency made price a key differentiator of perceived value and customer loyalty. How are they tailoring their marketing mix to deliver superior value?

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What Is the Best Media Mix Placement for Your ABM Strategy?

Madison Logic

Understanding how to leverage each media channel allows you to quickly craft personalized nurture paths that urge decision-makers through the funnel and helps ensure that the right message reaches decision-makers at the right time in the right place.