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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Upgraded reporting. New user interfaces.

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LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle. The Market2Lead-Oracle deal raises the other major question facing marketing automation vendors: what role CRM vendors will play? who are entering this market from a different direction.

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Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

In fact, if they're any kind of marketers at all, they'll argue it's a competitive differentiator. But at least I'll feel more justified the next I tell one of them I disagree with their choice. Here, then, is a list of vendors (alphabetically) and their interfaces.

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

This insight will help you differentiate the prospects from the SQLs, and help prevent sales team members from working leads who aren’t ready to buy. Close leads faster : Market2Lead found nurtured leads have a 23% shorter sales cycle. Only 3% of your market is actively buying – 56% are not ready and 40% are poised to begin.

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.