Learn from the Pros

MARCH 21, 2024

Streamlined Lead Scoring and Nurturing – More accurate and relevant first-party data collection leads to more effective lead scoring. Better lead scores allow you to prioritize and optimize nurturing efforts. Doing so can create a space that adds real value for your audience.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

ViewPoint

SEPTEMBER 4, 2018

Keeping data clean is critical to lead generation success. To reveal segments with higher probability of generating leads, compare your marketing database, which could number thousands of contacts, to your customer database. Rank by other pre-determined classification, such as company type or region.

PointClear 120

PointClear SIC Cost Lead Ranking 120

ViewPoint

DECEMBER 21, 2017

With today’s business instability and volatility, B2B marketers are well aware that business marketing data degrades quickly. To reveal segments with higher probability of generating leads, compare your marketing database, which could number several thousand contacts, to your customer database.

B2B Sales 120

B2B Sales PointClear SIC Lead Ranking 120