Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This assessment also helps you determine the trade shows to attend in the future.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

LeadSquared

MAY 2, 2017

At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. I am working with a bulk messaging, cloud telephony and digital marketing company. On what parameters do you differentiate between cold, warm, and hot leads?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. I am working with a bulk messaging, cloud telephony and digital marketing company. On what parameters do you differentiate between cold, warm, and hot leads ?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

Conversica

OCTOBER 16, 2019

When attending trade shows and conferences supporting Conversica, a question I am frequently asked is whether Conversica’s Intelligent Virtual Assistant is “a chatbot.” A more cynical reader might assume that this differentiation is little more than branding. Customer Success. Admissions for Higher Education. Automotive Sales.

Work Management 76

Work Management Marketing Management Trade Show FAQ 76

Conversica

OCTOBER 16, 2019

By Rashmi Vittal, Chief Marketing Officer, Conversica. When attending trade shows and conferences supporting Conversica, a question I am frequently asked is whether Conversica’s Intelligent Virtual Assistant is “a chatbot.” A more cynical reader might assume that this differentiation is little more than branding.

Work Management 71

Work Management Marketing Management Trade Show FAQ 71

Conversica

OCTOBER 16, 2019

By Rashmi Vittal, Chief Marketing Officer, Conversica. When attending trade shows and conferences supporting Conversica, a question I am frequently asked is whether Conversica’s Intelligent Virtual Assistant is “a chatbot.” A more cynical reader might assume that this differentiation is little more than branding.

Work Management 40

Work Management Marketing Management Trade Show FAQ 40