Martech

JANUARY 9, 2023

Digging down into the motivations for replacement, the marketers who said they replaced MAPs in 2022 generally went from one packaged commercial solution (rather than a homegrown application) to another commercial tool, with most seeking better features (58%) and improved integration (23%). The top 5 solutions replaced.

Marketing Automation Services 127

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 127

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. The marketers using B2B automation solutions tend to outperform those who don’t.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Zoominfo

APRIL 23, 2020

Even more valuable are insights into potential opportunities, such as planned projects, purchase initiatives, and predictive insights about topics or solutions of interest that tell you who is ready to buy, and when. At trade shows and events, some sales professionals collect as much contact information as possible.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Even more valuable are insights into potential opportunities, such as planned projects, purchase initiatives, and predictive insights about topics or solutions of interest that tell you who is ready to buy, and when. A problem that needs a solution. Their direct dial or email address. What’s the best format for this messaging?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Zoominfo

FEBRUARY 21, 2018

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to boost your trade show ROI.

Trade Show 173

Trade Show ROI Planning Marketing Budget Creation 173

Zoominfo

JANUARY 30, 2019

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to improve your trade show ROI.

Trade Show 130

Trade Show ROI Planning Marketing Budget Creation 130

Single Grain

MARCH 25, 2020

It's essentially your promise to deliver great value to them via clear features and solution-oriented benefits. how will your product/service make their lives better), what problem you intend to solve, and how customers will differentiate you from your competitors. How to Get More Responses From Your Cold Emails.

Conversion Rate 126

Conversion Rate Conversion Landing Pages Work Management 126