Differentiation Document Emarketing Marketing Budget Creation 
Content Standard
SEPTEMBER 22, 2014
Content marketing is progressively working its way into the marketing strategies, budgets, and job titles of B2B organizations. According to research from the Content Marketing Institute , 93 percent of B2B marketers use content marketing and 58 percent plan to increase their content marketing budgets in 2014.
Marketing Insider Group
OCTOBER 19, 2015
As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. This will drive an increase in content marketing budgets.
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