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Should You Test That? When to Engage in SEO Split Tests

Moz

You can also utilize this tactic to test out a higher-volume keyword in your metadata. Evan Hall emphasizes that you can utilize split-testing as a tool for justifying smaller changes that you’re having trouble getting buy-in for: “Budget justification is for testing changes that require a lot of developer hours or writing.

SEO 64
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Should You Test That? When to Engage in SEO Split Tests

Moz

You can also utilize this tactic to test out a higher-volume keyword in your metadata. Evan Hall emphasizes that you can utilize split-testing as a tool for justifying smaller changes that you’re having trouble getting buy-in for: “Budget justification is for testing changes that require a lot of developer hours or writing.

SEO 64
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How Tech Debt Is Bankrupting Content Marketing

Content Marketing Institute

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The company was to centralize all blogs and microsites into the main corporate website and integrate it into the main enterprise CMS.

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36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

It enables salespeople to build a personalized microsite for the prospects, using marketing-approved content and materials, and incorporate personalized video messages--in minutes, without any coding, as easily as writing an email. large sales forces (10s or 100s of reps), who. are aligning with marketing to do account-based marketing (ABM).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

One of the biggest business benefits of implementing an inbound marketing strategy and utilizing inbound marketing software is the ability to execute closed-loop marketing. 19) Content Management System (CMS). A web application designed to make it easy for non-technical users to create, edit, and manage a website. 21) Context.