Rev
FEBRUARY 28, 2023
Here’s one way to think of it: Intent data reflects small-sample-size data points where a prospect has engaged with your company in some lightweight way. Window shoppers: low Rev Score + high intent score We mentioned window shoppers above. These prospects are often false positives.
Anteriad
APRIL 25, 2023
Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services. Instead, they rely on patterns and inference.
Anteriad
APRIL 25, 2023
Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services. Instead, they rely on patterns and inference.
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