Ledger Bennett

MAY 7, 2020

Content Examples: Whitepapers, case studies, reports, webinars, Ebooks, Gated Blog Posts, Guides, Competitive Comparison Charts. Channels: Facebook Lead Gen Form, LinkedIn Sponsored Post (lead gen form), LinkedIn InMail, paid search, any type of CTA retargeting. First Stage – What is an MQL?:

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Rev

JANUARY 18, 2023

However, demand generation focuses on interest and desire for your product or service over the long term. In contrast, lead generation (aka lead gen) focuses more on acquiring new leads and customers. Ultimately, lead gen is a form of demand gen. We’ll discuss that soon.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84