NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Nothing worse than spoiling a strong intent signal because you were overeager.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

APRIL 9, 2024

By accessing TrustRadius intent data within ZoomInfo Sales, marketers and frontline salespeople can see precisely which pages prospects and existing customers are viewing, cross-referenced with your CRM data. Distinguishing between the two allows reps to proactively prioritize at-risk accounts as well as new opportunities.

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Zoominfo Intent Data Intent Top of Funnel 130

Zoominfo

AUGUST 30, 2023

There are three different types of intent data: First-party intent data is used for account tracking features, such as WebSights and FormComplete. Contacts may come to your website and complete a form or check out high-ranking pages, such as the pricing page. Most B2B customers prefer to research independently online.

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Intent Data Intent Intent Signal Lead Ranking 147