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How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads. This emphasizes the critical need to identify sales-qualified leads primed for conversion. This emphasizes the critical need to identify sales-qualified leads primed for conversion. But how does it work?

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Drive growth with account-based marketing

Martech

This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. 74% of B2B marketers say they are seeing customers taking more control over the buying process. Here’s a guide on how to do that.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Intent data also reveals differences in topical interest by account, segment or location to enhance a content strategy, improve overall SEO/SEM techniques and drive more effective campaigns at the bottom of the sales funnel. Do you have tips for B2B brands that are just starting to apply intent data?

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

But they’re not asking for help from your sales team. Content consumption is a strong signal of intent because: 89% of buyers do online research to support their decision before making a purchase ( ThinkWithGoogle ). 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. What is Intent data?

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

But they’re not asking for help from your sales team. Content consumption is a strong signal of intent because: 89% of buyers do online research to support their decision before making a purchase ( ThinkWithGoogle ). 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. What is Intent data?