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Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear.

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Let Search Intent Lead the Way: 5 Intent Data Use Cases

DealSignal

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear.

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Business Intelligence and Data Analytics: Understanding the Key Differences 

PureB2B

For example, BI may reveal that an organization needs to focus more resources on lead nurturing. Meanwhile, data analytics can dive deep into which leads should be prioritized based on their past behavior and intent data. Descriptive vs. Prescriptive Analytics.

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B2B Lead Generation

Inbox Insight

As potential leads go about their lives online, they leave digital footprints about their preferences, likes, dislikes and where they are in their purchasing journey. This information is referred to as Intent Data. Turn data into intelligence. Score and nurture leads.