Demographics Guerilla Marketing Knowledge Base 
OutboundView
FEBRUARY 28, 2019
Buyer demographic and behavioral data was difficult to find. Devote a few dollars to a content tracking tool like Guru to build your internal knowledge base. Marketing campaigns were more expensive to launch and harder to track. Market pulse was tougher to discern. All that has changed.
Content Marketing Institute
FEBRUARY 7, 2018
Pure created a campaign page with striking visual images and a knowledge base of information on cyberstalking, including interviews with security experts and high-profile victims (Kris Degioia, a former vice president of marketing at Google and past victim of cyberstalking, among them).
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