The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
APRIL 13, 2012
If you were in marketing, you had media kits and circulations statements. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Pre-Funnel: Attracting audiences before they have determined need. SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. In the old days, we had a phone.