Adobe Experience Cloud Blog
AUGUST 31, 2011
In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-event follow up — we employ our own event marketing software. Visit us at Booth 817 or visit [link].
SWZD
SEPTEMBER 30, 2019
Depending on the vertical, if the target accounts are few and well-known they may do Account Based Marketing or, in the example of the K-12 educational market, they may do more traditional digital marketing activities in collaboration with channel partners. Measuring Marketing ROI.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. On the face of it, this is not a surprising question.
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