B2B Lead Scoring Best Practices: Identify Most Sales-Ready Leads
Only B2B
MAY 29, 2024
In other words, lead scoring is the collaborative effort of both marketing and sales teams to categorize the leads based on their worthiness- as ‘hot’, ‘warm’, or ‘cold’ But the model won’t work unless your salemas and marketing teams are aligned. BANT is not static.
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