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3 ABM Campaigns to Grow Your Pipeline in 2022

Terminus

B2B companies with long and complex sales cycles also need demand generation, inbound marketing , lead nurturing programs, sales enablement and paid acquisition. Because in the era of email and LinkedIn spam, direct mail stands out and gets much better response rates (37% accounts responded in this case).

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The Sales Playbook to Social Selling

Hubspot

Instead of a hard closing tactic, social selling more closely resembles lead nurturing. The tool can help sales reps identify new leads based on location, industry, company size, and other attributes, and build a prospect list. You can view social selling trainer Gabe Villamizar providing a demo of the service here.