Set the Record Straight: Marketing Automation vs. Email Programs
NuSpark Consulting
JULY 17, 2010
MA identifies companies and individuals that visit your site or landing pages, and based on their behavior, starts qualifying them as prospects. Most systems integrate well with SalesForce.com, but also others. Where email programs have nice email design modules, MA systems also include unique landing page creation modules.
100 
Let's personalize your content