Bound360

AUGUST 9, 2017

The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Some of the first segments that most marketers define in the Get Smart Content platform are based on.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Bound360

AUGUST 9, 2017

The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Some of the first segments that most marketers define in the Get Smart Content platform are based on.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

The ABM Agency

MARCH 26, 2021

The year is 2021; you need more than a so-so technology stack to see results from your B2B sales and marketing teams. What you need is a modern tech stack comprised of software and web-based applications that will ensure your digital marketing and sales strategies are automated, informed, integrated, and optimized.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62