Avoid the Carnival Barker Approach to Publicity
Marketing Craftmanship
MARCH 16, 2012
They have the financial and human resources not only to be consistent in its application, but also to be sloppy in requiring a reasonable return on investment. Many RIAs fail to understand that the ROI of publicity is based, in large measure, on the depth and reliability of their firm’s CRM system. Slice and dice for additional ROI.
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