Remove Demand Generation Remove Lead Scoring Remove Paid Social Agency Remove SQO
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How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

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If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. And Facebook offers the advantage of catching these people outside of their typical work hours (score!). Using bad targeting. Go back and check out that post if you’re struggling with Facebook targeting.

ROI 52
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How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

Metadata

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. And Facebook offers the advantage of catching these people outside of their typical work hours (score!). Using bad targeting. Go back and check out that post if you’re struggling with Facebook targeting.

ROI 52
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How to Build a Paid Media Strategy in a Down Economy

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In a down economy, the advertisers who keep their companies’ growth engines running are the ones who think like investors and execute like scientists. Instead of reacting emotionally to a high cost per lead (CPL), dig deep to understand how your strategy impacts revenue—and then freak out, if necessary. What about referrals?