Martech

JULY 18, 2022

One-third of companies said content marketing is one of the most valuable demand generators. That number rose to 63% among account-driven companies (where ABM makes up 50% or more of their marketing mix). Read next: What is a digital experience platform or DXP and is it the future of content management?

Digital Experience Platform 103

Digital Experience Platform Intent Signal Account Based Marketing ABM 103

ClickZ

JANUARY 29, 2020

Acquia is a software-as-a-service (SaaS) company co-founded by Dries Buytaert and Jay Batson to provide enterprise products, services, and technical support for the open-source web content management platform Drupal. So Acquia has evolved to offer a full digital experience platform (or DXP) that’s built on open source principles.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

ABM in Action

MAY 22, 2023

Amplience , a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. The company also needed more metrics on demand generation campaign performance, as it currently wasn’t generating insights into the efforts that were yielding results.

Conversion Rate 52

Conversion Rate Activities Conversion Top of Funnel 52

ClickZ

JULY 31, 2019

CZ: Who is your target customer? Specifically, when success depends on aligning across sub-teams such as brand, product marketing, demand generation, communications, public relations, visual merchandising, etc. Companies with significant organizational complexity in their marketing department.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Talent attraction options include organic job listings, bring-your-own candidates, or pay-to-use Indeed Sponsored Jobs or Targeted Ads.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Talent attraction options include organic job listings, bring-your-own candidates, or pay-to-use Indeed Sponsored Jobs or Targeted Ads.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98