article thumbnail

Abandon Your Marketing Automation System!?

LeadSloth

I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. How to Replace a Marketing Automation System? Smart or foolish? Background. What is your take on this?

article thumbnail

DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

This will also change, first with a self-service file upload and eventually with a direct API connection. The company started by giving away its basic service, identification of company visitors to Web sites, to quickly build a large base of clients and partners. The first connectors are due shortly. Clever folks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Tags: Web Marketing.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I have checked out Hubspot and LeadLander. I’m sure I forgot a few.