Demand Generation Agencies Intent Signal Sales Qualified Opportunity Segmentation 
Terminus
OCTOBER 29, 2021
The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. As a result, we generated six sales-qualified opportunities and closed two sales.
Directive Agency
FEBRUARY 22, 2019
It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles. New Customers: Using “Search” as Buyer Intent Signal. What’s Next?
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