B2B DIY Media Buying, or Use A Pro?
B2B Marketing Savvy
JULY 9, 2009
Most online schedules are now trafficked and monitored through third party tools like Atlas DMT or Doubleclick DART. They are plentiful and (these days) often are the resource Agencies turn to if media buying isn’t a core deliverable. Be very wary, your time (or someones) as the complexity and scope change.
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