B2B DIY Media Buying, or Use A Pro?
B2B Marketing Savvy
JULY 9, 2009
Media agencies with an international presence have more in-depth knowledge of local language media vehicles. Most online schedules are now trafficked and monitored through third party tools like Atlas DMT or Doubleclick DART. Media Buyer/Agency Competencies: Gotta have equal time here. Remarkable how often this step is skipped.
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