B2B DIY Media Buying, or Use A Pro?
B2B Marketing Savvy
JULY 9, 2009
Most online schedules are now trafficked and monitored through third party tools like Atlas DMT or Doubleclick DART. Yes, a media pro can learn – but if you have the choice, go looking for existing knowledge about your space and audience communities. Be very wary, your time (or someones) as the complexity and scope change.
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