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8 New GA4 Features You Absolutely Can’t Ignore

Marketing Insider Group

Comprehensive Web-to-App Conversion Measurement The “Comprehensive Web-to-App Conversion Measurement” feature provides a more accurate and privacy-safe way to measure app conversions from web campaigns. Google has introduced a new privacy-safe URL parameter that enables better iOS app conversion measurement.

Features 210
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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

But the premium editions excel with a complimentary custom domain, branded links, bulk link shortening, link redirects, QR codes and a UTM builder. . The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard.

Insiders

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7 Tips for Successful App Engagement

Outbrain

They can seem intrusive or may feel like an invasion of privacy. Deep linking is your friend. Mobile apps don’t have URLs so you can’t link to them in the normal way. That’s where deep linking comes to the rescue. Deep linking enables you to link to a specific location or page inside a mobile app.

Tips 30
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The Google anti-trust trial: A deep dive into the details

Martech

21) CEO of the privacy-focused search engine and internet browser company, Gabriel Weinberg, testified that his company had attempted to negotiate deals to become the default search engine on some products. However, they can argue that increased competition could have addressed other issues, such as privacy standards, in the search industry.

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