Remove De-duplication Remove Marketing Automation Remove Service Remove Training
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Your Complete Marketo Migration Checklist

SmartBug Media

Migrating from another marketing automation tool into Marketo is no different. Plus, it chooses from duplicate records at random when logging activity history. As you clean out, be sure to: De-duplicate your CRM leads and contacts as much as you can pre-migration. KonMari Your Current Marketing Platform.

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Troubleshooting your B2B marketing data problems

Biznology

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

  These technologies included a marketing automation platform and a CRM system.    Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”    You Don’t Have The Right People.

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14 Quick Tips for Kick-Ass Lead Management

Hubspot

SMarketing is the adorable and talented lovechild of sales and marketing, and you need it for lead management success. Meet on a weekly basis to ensure you’re both speaking the same language, have aligned and reasonable goals (do you have a service level agreement in place?), and are meeting those goals you've agreed upon.

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What is Revenue Operations and How Does it Fit in Modern Business?

Zoominfo

Roles include sales and marketing operations and project management. Initiatives include content development, coaching, and training. The results can include unclear hand-offs of leads between marketing and sales, a lack of trust between teams, and missed opportunities to deliver remarkable customer service.