Albacross

APRIL 20, 2022

The technographic insights can be found right inside Albacross or synced with your marketing, CRM, or sales tools. ?? Now you can map fields for record matching and de-duplication checks using all Albacross data points (e.g., country, address, LinkedIn URL) instead of only a select few. Open your Hubspot workflow

De-duplication 52

De-duplication Hubspot Outreach Segmentation 52

Hubspot

SEPTEMBER 4, 2019

The term “tech stack” has entered everyday business conversations to describe these collections of tools. According to data from Blissfully , businesses with 101-250 employees have an average of 99 SaaS app subscriptions. Account-based marketing tools. Data cleaning and de-duplication. Webinar production.

Marketing Automation Services 74

Marketing Automation Services Work Management Marketing Management Advertising Agencies 74

Zoominfo

APRIL 23, 2020

Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas. Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Data Quality and Management. Can records be combined?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

How do you measure data quality? We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? Uniqueness : Are there duplicate records? Timeliness : Is the data fresh? Validity : Does the data conform to a common syntax? Intent data.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Heinz Marketing

AUGUST 5, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. ABM really thrives from a highly-targeted, personalized approach.

Account Based Marketing 120

Account Based Marketing ABM Marketing Automation Services De-duping 120

6sense

DECEMBER 10, 2021

Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). Further, marketing leverages 6sense’s robust segments to run display, retargeting, and LinkedIn advertising campaigns. FireEye: The Next Wave of ABM . And why G2?

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62