Zoominfo

APRIL 23, 2020

Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas. Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Data Quality and Management. Can records be combined?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

How do you measure data quality? We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? Uniqueness : Are there duplicate records? Timeliness : Is the data fresh? Validity : Does the data conform to a common syntax? Intent data.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Heinz Marketing

AUGUST 5, 2021

This doesn’t have to be your criteria but could be some key differentiators between platforms. Does the platform leverage AI-based technology or data? Predict future outcomes – like ideal customers, account buying stage, and key buying center contacts – with historical and real-time behavioral data.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

6sense

DECEMBER 10, 2021

Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). Make your ABM practice more agile, effective and engaging by: Adding trending keywords based on new customer challenges and your differentiation . FireEye: The Next Wave of ABM . 6sense ads.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62