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Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? lead score change, status value change, or any field value change).

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Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? lead score change, status value change, or any field value change).

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

This doesn’t have to be your criteria but could be some key differentiators between platforms. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Account targeting functionality.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Uniqueness : Are there duplicate records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Differentiate your offering from your competition. How Do You Measure Data Quality? Can records be combined? Timeliness : Is the data fresh?

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Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). Make your ABM practice more agile, effective and engaging by: Adding trending keywords based on new customer challenges and your differentiation . FireEye: The Next Wave of ABM . 6sense ads.

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Uniqueness : Are there duplicate records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Differentiate your offering from your competition. How do you measure data quality? Can records be combined? Timeliness : Is the data fresh?

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What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

CDM is a key link in the larger conversation around better leveraging organizational data – including of course customer data - to drive profitability and differentiated customer experiences. That’s where the discipline of customer data management comes into the picture.