Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management
Capstone Insights
OCTOBER 1, 2017
Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? lead score change, status value change, or any field value change).
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