chiefmartech

DECEMBER 21, 2015

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). The next version of my landscape won’t cover all of them, just a large representative sample.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Digilant

NOVEMBER 5, 2019

However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Opportunity outweighs limitations.

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

Digilant

NOVEMBER 5, 2019

However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Opportunity outweighs limitations.

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

Digilant

NOVEMBER 5, 2019

However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Opportunity outweighs limitations.

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40