LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. often through gritted teeth.

De-duping 53

De-duping De-duplication Enterprise Management Work Management 53

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. often through gritted teeth.

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. often through gritted teeth.

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

Automation: an understanding of CRM and marketing automation applications are critical. Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. Gather all sufficient information to determine how well the lead fits into the target persona.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Datafusion Solutions

AUGUST 21, 2020

Much like how demographics define people and their habits, technographics define the technology used by the target audience and any related activities. B2B marketers, especially, use firmographic data to segment organizations into categories. The seeds for technographic targeting were sown back in the late 1980s or early 1990s.

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59

Engagio

OCTOBER 20, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in. How many accounts, you ask?

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in. Intent data uses the behavior of contacts at target accounts to indicate a more urgent qualification and fit. Step #2: Identify and tier your target accounts. How many accounts, you ask?

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52