LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. Should they care?

De-duping 53

De-duping De-duplication Enterprise Management Work Management 53

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. Should they care?

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. Should they care?

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Service oriented: patient, great communicator, executive facing, customer focused. Automation: an understanding of CRM and marketing automation applications are critical.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Datafusion Solutions

AUGUST 21, 2020

Much like how demographics define people and their habits, technographics define the technology used by the target audience and any related activities. It also maintains a record of the total number of products or services that they own. B2B marketers, especially, use firmographic data to segment organizations into categories.

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59

Engagio

OCTOBER 20, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. B2B markets are evolving quicker than ever before. This has led to a fundamental shift in the way organizations go to market. This is it. Intent data.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

B2B markets are evolving quicker than ever before. With the rise of technology and the democratization of data, we’re able to market and sell more products in less time. This has led to a fundamental shift in the way organizations go to market. Step #2: Identify and tier your target accounts. Intent data.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52