Heinz Marketing

AUGUST 5, 2021

This doesn’t have to be your criteria but could be some key differentiators between platforms. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Account targeting functionality.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Differentiate your offering from your competition. How Do You Measure Data Quality? Can records be combined? Timeliness : Is the data fresh?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Differentiate your offering from your competition. How do you measure data quality? Can records be combined? Timeliness : Is the data fresh?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153