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Biznology
DECEMBER 7, 2015
This has lead to 5 significant trends in B2B database marketing. This is no longer the case, as B2B firms are merging all this data on customers and prospects into a single view integrated database. These merged databases can be either accessed online or returned. . Data-Driven Marketing and Sales.
Online Marketing Institute
JULY 31, 2009
I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.
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