Building Your B2B Marketing Database
Biznology
AUGUST 26, 2013
B2b data tends to degrade at the rate of 4% to 6% per month, so keeping up with changing titles, email addresses, company moves, company name changes—this requires dedicated attention, spadework, and resources. Here are the elements you are likely to want to capture and maintain in a B2B marketing database. SIC or NAICS.
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