Biznology

JANUARY 30, 2015

Digital marketers are experimenting with various approaches to the attribution problem, like weighting touches based on stage or role in the buying process, or by the type of touch—attending a two-hour seminar being weighted more heavily than a content download. How should I handle unstructured data, like social media content.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

DECEMBER 26, 2012

B2B marketers will continue to excel at creating valuable materials—digital, paper-based, video, you name it—to attract prospects and deepen relationships. A new study from the Content Marketing Institute and MarketingProfs, which says that 54% of B2B marketers plan to increase their content marketing budgets in 2013.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. White Papers. Database Marketing. Paper Merchants. Seminar/Training. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40