The Point

JULY 19, 2010

For more information on how to improve response to your Webinar event, download a free copy of our white paper: “ Top 10 Tips for Webinar Invitation Success. ”. Tags: B2B Marketing Database Marketing Demand Generation Webinar Invitations Webinars direct marketing email marketing webinar strategy.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

Customer Experience Matrix

MAY 15, 2011

Download the conference agenda and presentations.) Early examples of this are the classic CPG scanner data, pharmaceutical detailing data and financial services direct marketing data sets. I was scheduled to attend the DIGIDAY:TARGET conference on May 4 but wasn't able to be there. So where do you find this expertise?

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. Direct marketing lists? Lead farming? Prospect lists?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40