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How to Reduce Unsubscribes Using Subscription Management

The Point

And it does so under the cloak of customer service, i.e. giving the subscriber the opportunity to choose the type of email communication most relevant to his/her interests. It prevents situations in which you may lose forever the ability to market to an individual because he/she happened to dislike one particular email.

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DealSignal vs. ZoomInfo: Comparison Guide

DealSignal

Their contact data is also insufficient, with gaps below the director level and outside of high tech industries. ZoomInfo does not offer dynamic data verification processes to add data to the customer’s needs. DealSignal provides access to an unbelievable 1B+ global companies and contacts with over 100 data points.

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Marketing Automation and Strategy: Thought Leadership with Robert Moreau

Adobe Experience Cloud Blog

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise. and what you like most about it.

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20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Adobe Experience Cloud Blog

At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform. Data hygiene is key.

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Marketing Automation Trends for 2010

LeadSloth

Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Spammers Beware: As email clients and service providers adopt features similar to those in Other Inbox , making it nearly impossible to email people you don’t have explicit opt in preferences from.