Zoominfo

FEBRUARY 12, 2019

First and foremost, effective lead management requires a deep understanding of the characteristics that make a prospect an ideal fit for your products and services. Buyer personas are semi-fictional profiles of your ideal buyers. In fact, 35 to 50% of sales go to the vendor who responds first ( source ). Create buyer personas.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Rev

FEBRUARY 15, 2023

Implement the use of a unified platform (e.g., CRM, marketing automation platform or data warehouse) for data tracking and analysis so that all teams can easily access the same key performance indicators and data points. Address any roadblocks that may be hindering progress.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Zoominfo

FEBRUARY 12, 2019

First and foremost, effective lead management requires a deep understanding of the characteristics that make a prospect an ideal fit for your products and services. Buyer personas are semi-fictional profiles of your ideal buyers. In fact, 35 to 50% of sales go to the vendor who responds first ( source ). Create buyer personas.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100