Data Hygiene Database Marketing Open Rate Segmentation 
Only B2B
JULY 19, 2023
Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Discover the untapped possibilities of your data – Elevate your insights with our Database Cleansing service.
The Point
DECEMBER 15, 2020
There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Segmentation and relevancy (or lack thereof) has a significant impact on engagement.
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