6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Our legacy databases are not as robust as we need. Be careful not to build targeting or segmentation processes that are primarily dependent on appended data. Which corporate address should I put in my database?
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