Custom Publishing Disintermediation Gartner Product 
Versium
JUNE 12, 2018
REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,
The ROI Guy
DECEMBER 6, 2010
The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers.
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The ROI Guy
NOVEMBER 4, 2010
IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. To engage better with skeptical buyers, sales could use benefit calculators and ROI tools to help quantify the impact that various solutions and options could have to the customer’s bottom-line.
6sense
FEBRUARY 14, 2022
To learn more about these challenges — and how to smartly mitigate them through brand safety best practices — we spoke with Eric Wittlake , 6sense’s Senior Director of Category and Product Marketing, . Eric is a former Gartner and TOPO analyst who has long specialized in demand generation, digital, content, and media.
Metadata
FEBRUARY 22, 2021
I’m kind of a hybrid Product Manager, Product Marketing geek. We’ve helped create a new category called journey orchestration, which is really about modern customer engagement across the full lifecycle. And will cloud and SaaS businesses need to have customer success to manage their customers?
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