How to Use Audience Bid Modifiers to Drive PPC Performance at Scale
QuanticMind
APRIL 9, 2019
PPC advertising has always been keyword-focused, but audience targeting features are now more advanced when it comes to improving campaign performance. Google provides a list of curated Affinity categories for advertisers to choose from. Smart Bidding strategies include Target CPA, Target ROAS, Maximize Conversions, and Enhanced CPC.
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