How to put together a top-tier SaaS marketing strategy
Sprout Social
JANUARY 30, 2020
Customers are cycling through SaaS products like crazy. Because comparing SaaS marketing to ecommerce (or pretty much any other market) is apples and oranges. SaaS marketing is all about long-term customers. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time.
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